SNAP is the “Supplemental Nutrition Assistance Program” (formerly known as “Food Stamps”) in the United States. “We put healthy food on the table for more than 46 million people each month.” SNAP covers food and beverage purchases for roughly 15% of the U.S. population.
SNAP can drive huge short-term spikes in retail food and beverage sales. Ignore SNAP and your product may not be on the shelf when it's most needed - and that means lost sales.
Coming soon - Off-Shelf Alerting